Forget vision boards. Forget sacred rituals.

This book was born during the only moment of peace most creatives get all day: on the toilet, half-asleep, thinking about kerning.

Morning Shit Branding is the unfiltered, caffeine-fueled, slightly-too-honest guide to building bold visual identities using instinct, chaos, and AI tools that pretend to understand your soul.

It’s a love letter to early-morning overthinking, questionable color choices, and the gut feelings that somehow become viral brands.

What’s Inside:

• How to turn a passing thought into a full-blown aesthetic cult
• Prompt-writing that doesn’t suck
• Moodboards that slap without begging
• Real-time inner monologue transcripts (“is this genius or garbage?”)
• Pages that smell faintly of espresso, dread, and accidental greatness

Who is it for?

• Graphic designers with commitment issues
• Brand strategists who think memes are strategy
• Creative directors who cry in Figma
• People who want to make weird, beautiful things that feel like them

Printed with full-bleed attitude. Not recommended for minimalists.