aka group

[Description]

A contemporary American ice cream brand built to feel nostalgic, bold, and impossible to ignore.

[SCOPE]

Brand Identity / Packaging / Environmental Design / Art Direction / Concept Development

[The Challenge]

In hospitality, printed assets are often treated as purely functional. Menus communicate information.
Wine labels sit on shelves.
The challenge was to turn these touchpoints into part of the overall brand experience.

[The Concept]

The project approached every physical asset as an extension of the restaurant’s visual identity.

Typography, composition, and material presence were designed to feel premium, intentional, and aligned with the restaurant’s atmosphere. Rather than decorative additions, these assets became part of the customer experience itself.

[Outcome]

A refined hospitality design system that strengthens brand perception through physical interaction.
An elevated visual language designed to make even functional touchpoints feel memorable.

[Description]

A hospitality design project focused on creating premium printed brand touchpoints for a contemporary dining experience.

From menus to wine labels, the goal was to ensure every guest interaction felt intentional, elevated, and visually aligned.

[The Idea]

In restaurants, details shape perception.
A.K.A. focused on refining the guest experience through tactile, premium design assets that extend the brand beyond the plate.

What we did

[Description]

Built a graphic language rooted in resistance – brutalist, stripped-down, and ready to disrupt. Every asset was designed to provoke.

[AI-Generated Visuals]

We created a library of surreal, aggressive, and conceptual imagery using custom AI prompts – abstract human forms, anti-capitalist symbols, and fashion gone rogue.

[Social Media Content]

Designed bold, fast-scrolling posts, stories, and reels – each one built to stop the thumb and punch a message through the noise.

[Digital Packaging]

Visual assets for campaigns, drops, and story takeovers – everything branded with edge and zero compromise.
Not a barcode in sight.

[LET’S build something bold together]

REady to make your vision a reality?

From digital designs to print masterpieces, we're here to help you to stand out and grow. Whether you have a project in mind or need guidance to refine your ideas, Fatzille is ready to collaborate.