NOON, nestled in the Ahuzat Spa Hotel and Spa in Hadera, offers a unique experience that shifts with the time of day. By daylight, it's a cozy café where guests enjoy a peaceful atmosphere and delicious treats. But as the sun sets, NOON transforms into a lively bar and restaurant, perfect for evening relaxation and indulgence.

Inspired by the concept of transition, NOON’s name reflects the magical moment when day turns into night. The brand’s symbol, a half-sun setting over the ocean, captures this transformation. The brand also plays with half-hidden words, a subtle nod to the ever-changing energy of the space.