NOON
NOON is a dynamic hospitality concept nestled within the Ahuzat Spa Hotel in Hadera, Israel. By day, it serves as a tranquil café offering a peaceful atmosphere and delightful treats. As the sun sets, NOON transforms into a vibrant bar and restaurant, providing an energetic evening experience.
The brand identity captures this seamless transition from day to night. The name “NOON” symbolizes the pivotal moment when day turns into night, and the logo—a half-sun setting over the ocean—reflects this transformation. Design elements, including half-hidden words, subtly nod to the ever-changing energy of the space.
2024
Noon
Travel & Hospitality
What we did
[Brand Identity]
Developed a cohesive visual language that embodies NOON’s dual nature, blending elements that reflect both its daytime serenity and nighttime vibrancy.
[Art Direction]
Directed the overall aesthetic to ensure consistency across all platforms, reinforcing NOON’s unique positioning in the hospitality sector.
